Tuesday, November 20, 2007

SunStar's disclaimer

Did Gerry Hilado hit a sensitive spot?

In a previous post, I reproduced his letter to the editor to SunStar Cebu in which he complained of the inordinate space and prominence given a certain political personality in an anniversary special titled "Cebu's 25 Most Influential People".

In today's issue of SunStar Cebu is another anniversary special, "25 of Cebu's Women Achievers". Perhaps in reaction to Gerry's letter, the feature contained the following disclaimer:

"Listing is in alphabetical order. Sizing and location of photos are dictated by basics of good design, not to favor some people over others."

And, as if aimed directly at Gerry, it goes on further, if ungrammatically:

"There's uniform length of write-ups but give or take a few lines for any discrepancy you may find."

Tsk, tsk, Gerry. You've hurt some people's feelings.

Or not: SunStar may have found your complaint valid, and thought it wise to issue the disclaimer.

Which is not surprising, given SunStar's history of disclaimers. I mean, in which paper in what part of what world would you find the following disclaimer on the horoscope page:

"Horoscope is just for fun. You don't have to believe it."

In response, no doubt, to another letter from another Gerry Hilado, who complained about not getting a call from someone from his past, as the SunStar horoscope had promised.

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